Campaigns at Scale
SMS or TXT services are now a mainstream communication form in just about every B2C and B2B category. Simple, fast and cost-efficient, SMS is a win-win for senders and receivers alike.
SMS (and MMS for that matter) are often read or viewed faster than emails, and sometimes open rates for SMS and MMS can be higher than for emails too.
Sending standard generic SMS messages in bulk is not particularly tricky, but personalising SMS at scale requires seamless integration between customer data-sets, information-packet options and the SMS delivery system itself.
iLiveIt can deliver millions of SMS messages simultaneously with high-levels of personalisation. In most cases, SMS is used as a supporting campaign tool, and often redirects customers to a portal or USSD menu for the more complex content or documents or capturing information.
Rich SMS uses the capability of iOS and Android devices to securely deliver messages containing thumbnail images and video previews directly to a customer’s device.
These thumbnails link to web- or micro-sites and present a more compelling, brand-rich experience and have been found to enhance customer engagement with brands.
There are countless ways to create rewarding personalised MMS experiences.
Here are just three examples:
Personalised sms and rich campaign options based on customer profile
Flight Status Update
Personalised flight status notifications and assistance recommendations.
Car Service Reminder
Personalised notifications and rich sms reminders with contact options
There are times when it’s virtually impossible for companies to send even essential SMS messages to customers, such as when the customer has failed to advise of a phone number change.
To cater for this, it can be helpful to ask customers to express their personal preferences for a “Plan B”. At iLiveIt, we call this Failover Planning, and it works like this:
In our experience, establishing Failover plans can play a significant role in ensuring that customers do not miss important updates, messages and calls-to-action.
All too often Failover Planning is over-looked entirely because the different channels involved are managed by different marketing service providers or other vendors (for example, one vendor providing email services, another giving SMS services, and no vendor appointed to deliver rich-media MMS campaigns). This makes it difficult if not impossible to set up an automated system of failovers at scale.
We are happy to provide some examples and answer your questions.