With Hyper-Personalised Mass Email
It’s one thing to begin an email with a personalised salutation; it’s quite another to send millions of emails that personalise messages, images, information, hyperlinks and other content dynamically from one customer to another using insight captured your data files. iLiveIt is your on-ramp to mass personalised email correspondence.
Drop-down menus for personalised information
Use Usage, Billing or Other Data to trigger personalisation
Personalise millions of Emails automatically, simultaneously
With All Devices
Adaptive design & rendering
Display correctly on any screen
Optimised to be data-light
Open & load quickly
Every day, millions of people receive all manner of account statements, membership updates, repeat-purchase receipts, renewal reminders and invoices by email.
Most of them go out in generic, standardised and inflexible formats with one-size-fits-all promotions for this month’s special offer or no sales messages at all. No wonder so few emails are opened.
Our technology helps you personalise email content such as promotional messages and offers so that your content has greater relevance and drives more leads.
At iLiveIt, we see these regular and routine touch-points as ideal opportunities to deliver value to customers by providing the most relevant and attractive information and offers possible and differentiated experiences that customers value.
Our systems also continuously learn from past campaigns and reapply insights to help you achieve the best possible results and stay ahead of the curve, technically and creatively.
Help customers better understand their statements and provide customised insights into what drives their bills.
Share the information that matters most to each customer rather than using generic one-size-fits-all forms.
Create personalised videos that educate and sell or give customers the opportunity to design their own statement layout.
Promote products and services or alternative packages that better suit the customer’s habits and practices.
Make life easier for customers by enabling them to pay invoices from within the email.
It’s nice to have a PDF Statement attached; it’s even better to add a summary of essential information in an easy-to-read layout within the email itself:
Do you need to improve your customer’s understanding of what drives their energy, water or data consumption? Would your customers benefit from changing their payment plan? Are their good reasons for customers to upgrade or buy complementary services? Personalised explainer and promotional videos can help:
Statements, invoices, renewal reminders and other documents sent by email as PDF attachments can also be designed to provide dynamically filled ‘white spaces’ where brands can promote products, services, offers or automatically select information for its relevance to each email recipient:
Customers are quite rightly dismayed to learn that many call centres cannot quickly access records of emails that have been sent out to them.
The iLiveIt platform easily integrates with your customer care and Customer Life Cycle Management systems (CLM) so that call centre staff can retrieve records of outbound emails securely, including hyper-personalised content, on-demand.
We use Cisco IronPort email and web security gateway and management technology to generate best in class email tracking reports.
Our systems avoid getting false reads on open rates, such as when the delivery of an email to a server counts as ‘delivered’ when in fact recipients haven't even checked their emails, leave aside opened one to read it.
There are times when it’s virtually impossible for companies to send even essential emails to customers, such as when the customer has failed to advise of an email address change, or when the customers’ email system is down.
To cater for this, it can be helpful to ask customers to express their personal preferences for a “Plan B” or even “Plan C”. At iLiveIt, we call this Failover Planning, and it works like this:
In our experience, establishing Failover plans can play a significant role in ensuring that customers do not miss important updates, messages and calls-to-action.
All too often Failover Planning is over-looked entirely because the different channels involved are managed by different marketing service providers or other vendors (for example, one vendor providing Email services, another giving SMS services, and no vendor appointed to deliver rich-media MMS campaigns). This makes it difficult if not impossible to set up an automated system of failovers at scale.
We are happy to provide some examples and answer your questions.