Get Beyond
{DearCustomerName}

With Hyper-Personalised Mass Email

It’s one thing to begin an email with a personalised salutation; it’s quite another to send millions of emails that personalise messages, images, information, hyperlinks and other content dynamically from one customer to another using insight captured your data files. iLiveIt is your on-ramp to mass personalised email correspondence.

Add Interactive
Elements

Drop-down menus for personalised information
Pre-populated forms

Personalised
Content

Use Usage, Billing or Other Data to trigger personalisation
Personalise millions of Emails automatically, simultaneously

Secure
Systems

Custom encrypted
Encrypted interactive

Compatible
With All Devices

Adaptive design & rendering
Display correctly on any screen

Fast &
Affordable

Optimised to be data-light
Open & load quickly
Cost efficient

Turn Routine Reminders, Statements and Invoices Into Moments Of Value

Every day, millions of people receive all manner of account statements, membership updates, repeat-purchase receipts, renewal reminders and invoices by email.

Most of them go out in generic, standardised and inflexible formats with one-size-fits-all promotions for this month’s special offer or no sales messages at all. No wonder so few emails are opened.

Our technology helps you personalise email content such as promotional messages and offers so that your content has greater relevance and drives more leads.

At iLiveIt, we see these regular and routine touch-points as ideal opportunities to deliver value to customers by providing the most relevant and attractive information and offers possible and differentiated experiences that customers value.

Our systems also continuously learn from past campaigns and reapply insights to help you achieve the best possible results and stay ahead of the curve, technically and creatively.

Hyper-personalised emails can help you

Inform and
Educate

Help customers better understand their statements and provide customised insights into what drives their bills.
Assist and
Simplify

Share the information that matters most to each customer rather than using generic one-size-fits-all forms.
Create Differentiated
Experiences

Create personalised videos that educate and sell or give customers the opportunity to design their own statement layout.
Sales
Opportunities

Promote products and services or alternative packages that better suit the customer’s habits and practices.

Add Secure Email Payment Portals

Make life easier for customers by enabling them to pay invoices from within the email.

In-email pay-now functionality
Dramatically shorten payment times
Easier, more convenient - popular with time-starved customers

Embed At-A-Glance Statement Summaries Within The mail

It’s nice to have a PDF Statement attached; it’s even better to add a summary of essential information in an easy-to-read layout within the email itself:

Display personalised statement & invoice summaries in the Email
Provide quick access links to a full archive of statements and transaction records

Hyperlink Content and Offers to hyper-Personalised Explainer and Promotional Videos

Do you need to improve your customer’s understanding of what drives their energy, water or data consumption? Would your customers benefit from changing their payment plan? Are their good reasons for customers to upgrade or buy complementary services? Personalised explainer and promotional videos can help:

Educate, explain or promote using videos that adapt to each customer's profile and context
Hyperlink from eMails to streaming videos through platforms that operate and report-back seamlessly
Turn routine touch-points into moments that drive revenue and are valued by customers
Push direct to mobile

Put White Spaces To Work

Statements, invoices, renewal reminders and other documents sent by email as PDF attachments can also be designed to provide dynamically filled ‘white spaces’ where brands can promote products, services, offers or automatically select information for its relevance to each email recipient:

Make traditional PDF’s work harder and deliver relevant, valued messages to customers
Generate sales leads

Make Personalised Outbound Email Records Available On Demand To Call-Centre Staff and Sales Agents

Customers are quite rightly dismayed to learn that many call centres cannot quickly access records of emails that have been sent out to them.

The iLiveIt platform easily integrates with your customer care and Customer Life Cycle Management systems (CLM) so that call centre staff can retrieve records of outbound emails securely, including hyper-personalised content, on-demand.

More Comprehensive and More Accurate Email Tracking

We use Cisco IronPort email and web security gateway and management technology to generate best in class email tracking reports.

Our systems avoid getting false reads on open rates, such as when the delivery of an email to a server counts as ‘delivered’ when in fact recipients haven't even checked their emails, leave aside opened one to read it.

Email & Failover Planning

There are times when it’s virtually impossible for companies to send even essential emails to customers, such as when the customer has failed to advise of an email address change, or when the customers’ email system is down.

To cater for this, it can be helpful to ask customers to express their personal preferences for a “Plan B” or even “Plan C”. At iLiveIt, we call this Failover Planning, and it works like this:

In our experience, establishing Failover plans can play a significant role in ensuring that customers do not miss important updates, messages and calls-to-action.

All too often Failover Planning is over-looked entirely because the different channels involved are managed by different marketing service providers or other vendors (for example, one vendor providing Email services, another giving SMS services, and no vendor appointed to deliver rich-media MMS campaigns). This makes it difficult if not impossible to set up an automated system of failovers at scale.

iLiveIt, on the other hand, can link and integrate multiple communications channels on a single, end-to-end technology platform, so failover sequencing can adapt and run automatically based on the channel preferences of different customers and the delivery results achieved.

Request More Information On
Hyper-Personalised Email Communication

We are happy to provide some examples and answer your questions.

CLICK HERE TO HAVE US CONTACT YOU

Discover The Possibilities

To learn more about and review examples of personalised touch-points, click an icon below:

Overview
MMS
SMS
Video
HTML
PDFs

Get Beyond {DearCustomerName}