Campaigns at Scale
While smartphone users are well accustomed to sending photographs and other images, videos, audio clips and animations by MMS, many marketers overlook the added-value of MMS as a mass-communication channel.
MMS messaging today is an ideal way to send disruptive and rewarding personalised content to your customers and provide unexpected personalised experiences.
There are countless ways to create rewarding personalised MMS experiences.
Here are just three examples:
Personalised policy and enhancement options based on customer profile
Personalised statement options and assistance functions for customers
Individualised plan and optimisation and personalised payment options
There are times when it’s virtually impossible for companies to send even essential MMS messages to customers, such as when the customer has failed to advise of a phone number change.
To cater for this, it can be helpful to ask customers to express their personal preferences for a “Plan B” or even “Plan C”. At iLiveIt, we call this Failover Planning, and it works like this:
In our experience, establishing Failover plans can play a significant role in ensuring that customers do not miss important updates, messages and calls-to-action.
All too often Failover Planning is over-looked entirely because the different channels involved are managed by different marketing service providers or other vendors (for example, one vendor providing email services, another giving SMS services, and no vendor appointed to deliver rich-media MMS campaigns). This makes it difficult, if not impossible, to set up an automated system of failovers at scale.
We are happy to provide some examples and answer your questions.