{"id":985,"date":"2019-12-05T07:24:12","date_gmt":"2019-12-05T07:24:12","guid":{"rendered":"https:\/\/www.iliveit.com.au\/blog\/?p=985"},"modified":"2022-05-13T05:00:26","modified_gmt":"2022-05-13T05:00:26","slug":"how-to-improve-billing-experiences-using-personalised-videos","status":"publish","type":"post","link":"https:\/\/www.iliveit.com.au\/blog\/how-to-improve-billing-experiences-using-personalised-videos\/","title":{"rendered":"HOW TO IMPROVE BILLING EXPERIENCES USING PERSONALISED VIDEOS"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<div class=\"motoslider_wrapper \" id=\"motoslider_wrapper6a13da1a09ea6\" >\r\n        <div data-motoslider style=\"height: 500px; max-height: 500px;\">\r\n    <\/div>\r\n    <div class=\"motoslider\" style=\"display: none;\">\r\n        <div id=\"settings\"  data-full-window-width=\"true\" data-full-height=\"true\" data-full-height-offset=\"px\" data-full-height-offset-container=\"\" data-full-size-grid=\"false\" data-timer=\"false\" data-timer-delay=\"7000\" data-hover-timer=\"false\" data-counter=\"false\" data-slider-layout=\"auto\" data-timer-reverse=\"false\" data-arrows-show=\"true\" data-thumbnails-show=\"true\" data-slideshow-timer-show=\"true\" data-slideshow-ppb-show=\"true\" data-controls-hide-on-leave=\"false\" data-swipe=\"false\" data-delay-init=\"0\" data-scroll-init=\"false\" data-start-slide=\"1\" data-visible-from=\"\" data-visible-till=\"\" data-layout-desktop-width=\"1200\" data-layout-desktop-height=\"500\" data-layout-notebook-width=\"1024\" data-layout-notebook-height=\"768\" data-layout-tablet-width=\"778\" data-layout-tablet-height=\"960\" data-layout-mobile-width=\"480\" data-layout-mobile-height=\"720\" data-layout=\"true;true;true;true\" data-custom-class=\"\">\r\n        <\/div>\r\n        <div id=\"slides\">\r\n                            <div class=\"slide\"  data-class=\"\" data-id=\"\" data-animation=\"msSlide\" data-fade-animation=\"msSlide\" data-duration=\"2000\" data-easing=\"easeOutCirc\">\r\n                    <div class=\"slide_bg\" >\r\n                        <div  data-type=\"color\" data-color=\"rgb(255, 255, 255)\"><\/div><div  data-src=\"https:\/\/www.iliveit.com.au\/blog\/wp-content\/uploads\/motopress-slider\/import\/dark.jpg\" data-type=\"image\" data-fit=\"cover\" data-position=\"center center\" data-repeat=\"no-repeat\"><\/div><div  data-type=\"video\" data-src-mp4=\"https:\/\/www.iliveit.com.au\/blog\/wp-content\/uploads\/2020\/02\/header-video-compressed.mp4\" data-src-webm=\"\" data-src-ogg=\"\" data-loop=\"true\" data-mute=\"true\" data-fillmode=\"fill\" data-cover=\"true\" data-cover-type=\"2x2-black\" data-autoplay=\"true\"><\/div>                    <\/div>\r\n                    <div class=\"layers\">\r\n                                                            <div class=\"layer\"  data-type=\"html\" data-align-horizontal=\"left;left;left;left\" data-align-vertical=\"top;top;top;top\" data-offset-x=\"42;42;42;31\" data-offset-y=\"77;77;77;31\" data-animation=\"fadeInLeft\" data-timing-function=\"linear\" data-duration=\"900\" data-leave-animation=\"auto\" data-leave-timing-function=\"linear\" data-leave-duration=\"900\" data-delay=\"0\" data-resizable=\"1\" data-dont-change-position=\"1\" data-hide-width=\"\" data-font-size=\"35;35;35;35\" data-line-height=\";;;\" data-text-align=\";;;\" data-width=\"754;754;754;426\" data-white-space=\"normal;normal;normal;normal\" data-class=\"mpsl-layer\"><h1 style=\"font-size: 35px; color: #f17300; font-weight: 500; text-align: left;\">HOW TO IMPROVE BILLING EXPERIENCES USING PERSONALISED VIDEOS<\/h1><\/div>\r\n                                                                    <div class=\"layer\"  data-type=\"html\" data-align-horizontal=\"left;left;left;left\" data-align-vertical=\"top;top;top;top\" data-offset-x=\"42;42;42;31\" data-offset-y=\"205;205;205;218\" data-animation=\"fadeInLeft\" data-timing-function=\"linear\" data-duration=\"900\" data-leave-animation=\"auto\" data-leave-timing-function=\"linear\" data-leave-duration=\"900\" data-delay=\"0\" data-resizable=\"1\" data-dont-change-position=\"1\" data-hide-width=\"\" data-font-size=\"16;16;16;16\" data-line-height=\";;;\" data-text-align=\";;;\" data-width=\"639;639;639;403\" data-white-space=\"normal;normal;normal;normal\" data-class=\"mpsl-layer\"><p style=\"color: #eeeeee; text-align: left;\">Learn how highly personalised videos, sent alongside bills and statements, can help educate consumers on what\u2019s driving the cost of their services and the real value they receive from service providers.<\/p><\/div>\r\n                                                                    <div class=\"layer\"  data-type=\"html\" data-align-horizontal=\"left;left;left;left\" data-align-vertical=\"top;top;top;top\" data-offset-x=\"42;42;42;31\" data-offset-y=\"294;294;294;342\" data-animation=\"fadeInLeft\" data-timing-function=\"linear\" data-duration=\"900\" data-leave-animation=\"auto\" data-leave-timing-function=\"linear\" data-leave-duration=\"900\" data-delay=\"0\" data-resizable=\"1\" data-dont-change-position=\"1\" data-hide-width=\"\" data-font-size=\"16;16;16;16\" data-line-height=\";;;\" data-text-align=\";;;\" data-width=\"378;378;378;378\" data-white-space=\"normal;normal;normal;normal\" data-class=\"mpsl-layer\"><p style=\"text-align: left;\"><span style=\"color: #eeeeee;\">By <span style=\"color: #f17300;\"><a style=\"color: #f17300;\" href=\"https:\/\/www.linkedin.com\/in\/riaangroenewald\/\" target=\"_blank\" rel=\"noopener noreferrer\">Riaan Groenewald<\/a><\/span><\/span><\/p><\/div>\r\n                                                    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\r\n<p class=\"motopress-hide-script mpsl-hide-script\">\r\n    <script type=\"text\/javascript\" id='mpsl-fix-height-motoslider_wrapper6a13da1a09ea6'>\r\n        var aspect = 0.41666666666667;\r\n        var sliderWrapper = document.getElementById('motoslider_wrapper6a13da1a09ea6');\r\n        var outerWidth = sliderWrapper.offsetWidth;\r\n        var curHeight = outerWidth * aspect;\r\n        sliderWrapper.querySelector('[data-motoslider]').height = curHeight + 'px';\r\n    <\/script>\r\n<\/p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; el_id=&#8221;preface&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1542116017330{padding-top: 5vh !important;padding-bottom: 5vh !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1549008330732{background-color: #333333 !important;}&#8221;]<div class=\"printfriendly pf-button  pf-aligncenter\"><a href=\"https:\/\/www.iliveit.com.au\/blog\/how-to-improve-billing-experiences-using-personalised-videos\/?pfstyle=wp\" rel=\"nofollow\"  title=\"Printer Friendly, PDF & Email\"><img src=\"https:\/\/www.iliveit.com.au\/blog\/wp-content\/uploads\/2019\/01\/print.jpg\" alt=\"Print Friendly, PDF & Email\" class=\"pf-button-img\" style=\"\"  \/><span id=\"printfriendly-text2\" class=\"pf-button-text\">Print article<\/span><\/a><\/div>[\/vc_column_text][vc_column_text]In many industries, especially telcos and utilities, it is not uncommon for consumers to blame higher bills on price hikes rather than on the real issue of increasing household usage and consumption.<\/p>\n<p>In other industries \u2013 such as insurance \u2013 it is commonplace for consumers to overlook or under-utilise the full range of benefits provided by their policy. In these and other cases, the value received is misjudged or under-estimated.<\/p>\n<p>Fortunately, it is now possible to address \u2018information-disconnects\u2019 of this nature using personalised Data-Driven Videos.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; el_id=&#8221;ccm-defined&#8221; css=&#8221;.vc_custom_1580737490931{margin-bottom: 35px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1580737662402{background-color: #eeeeee !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580721480975{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]<\/p>\n<h2><span style=\"color: #5d8b9b;\"><strong>What Are Data-Driven Videos?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580722504360{margin-bottom: 35px !important;}&#8221;]Typically 60 seconds or so in length (30 \u2013 45 seconds optimal), DDV\u2019s provide customers with a high-level snapshot of their interactions with a brand or service over a given period.<\/p>\n<p>They can also present personalised information relating to service usage, benefits received, and benefits available.<\/p>\n<p>Helpful tips optimised for individual customers can also be incorporated.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580722408270{padding-top: 1rem !important;padding-right: 1rem !important;padding-bottom: 1rem !important;padding-left: 1rem !important;background-color: #9db9c3 !important;}&#8221;]<em>Data-Driven Videos (DDV\u2019s) help customers understand the value they get from a brand or service by presenting account statement, billing, service-usage and other personalised information using video storytelling.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1580722536547{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]Whereas any video featuring a gimmicky \u201cHello [INSERT CUSTOMER NAME]\u201d can be called personalised, as much as 80% or more of the content in a DDV is unique to the recipient.<\/p>\n<p>The real magic for large firms is that the technology now exists to compose millions of these highly personalised videos quickly and cost-efficiently for distribution via MMS, which enables instant viewing (without opening a web-browser).<\/p>\n<p>The many benefits of DDV\u2019s differ subtly from one industry to another. For example:<\/p>\n<h2><span style=\"color: #5d8b9b;\"><strong>\u00a0<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580721535787{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]<\/p>\n<h2><span style=\"color: #5d8b9b;\"><strong>Insurance<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]DDV\u2019s offer the opportunity to help customers better understand their insurance policy\u2019s cover and benefits during onboarding. Further to this, updates can be sent communicating such items as:<\/p>\n<ul>\n<li>An annual summary of claims paid to date<\/li>\n<li>Annual tariff increases and changes in cover<\/li>\n<li>How to make a claim<\/li>\n<\/ul>\n<p>This 45 second DDV example explains the insurance claim process to a customer in an easy, step-by-step format.<\/p>\n<h2 style=\"text-align: center;\"><strong>Turn up your sound \ud83d\ude42 <\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;.vc_custom_1575613501754_1&#8243;]<\/p>\n<p style=\"text-align: center; height: 250px; padding-top: 18vh; padding-bottom: 18vh;\"><a class=\"vp-a vp-mp4-type\" style=\"color: transparent; padding: 115px;\" title=\"YBH Medical Statement\" href=\"https:\/\/www.iliveit.com.au\/blog\/wp-content\/uploads\/2021\/06\/YBH_Car_Service_006_FINAL_001_001_1800x1184_COMPRESSED.mp4\" data-autoplay=\"1\" data-dwrap=\"1\">Click here to view video sample<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580721885468{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]<\/p>\n<h2><span style=\"color: #5d8b9b;\"><strong>Healthcare Insurance<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]DDV\u2019s can be used to give healthcare insurance customers a better understanding of their policy by explaining the benefits on offer and encouraging policyholders to take advantage of what\u2019s on offer.<\/p>\n<p>DDV\u2019s can be composed and delivered during the customer\u2019s onboarding process with regular updates after that. Packed with personalised data, DDV\u2019s share and explain all kinds of information such as:<\/p>\n<ul>\n<li>A summary of claims activity and bills paid to date<\/li>\n<li>An update on Extra Services including:\n<ul>\n<li>Available benefits<\/li>\n<li>Annual limits<\/li>\n<li>Amount used to date<\/li>\n<li>Available balances<\/li>\n<li>A prompt to use the benefits of their extra before they expire<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Watch this prototype DDV for a healthcare insurance policyholder &#8211; around 90 seconds long, the video features a massive amount of highly personalised data and information:<\/p>\n<h2 style=\"text-align: center;\"><strong>Turn up your sound \ud83d\ude42 <\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;.vc_custom_1575613501754&#8243;]<\/p>\n<p style=\"text-align: center; height: 250px; padding-top: 18vh; padding-bottom: 18vh;\"><a class=\"vp-a vp-mp4-type\" style=\"color: transparent; padding: 115px;\" title=\"YBH Medical Statement\" href=\"https:\/\/www.iliveit.com.au\/blog\/wp-content\/uploads\/2019\/12\/YBHMedical1920x10802.mp4\" data-autoplay=\"1\" data-dwrap=\"1\">Click here to view video sample<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580721885468{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]<\/p>\n<h2><span style=\"color: #5d8b9b;\"><strong>Membership Rewards Programs<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]The challenge for membership program operators is to help members understand reward-collection opportunities; keep members abreast of their balances and encourage members to use their points. In this context, DDV\u2019s could be used to share:<\/p>\n<ul>\n<li>An update on members\u2019 points balances and how they are tracking<\/li>\n<li>A reminder of the value of their points balance<\/li>\n<li>An update on how often they are collecting points, and how that compares to the previous quarter<\/li>\n<li>A summary of where points are collected<\/li>\n<li>A reminder about how they have used their points recently<\/li>\n<li>Some encouragement to use bonus points schemes available<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580721958752{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]<\/p>\n<h2><span style=\"color: #5d8b9b;\"><strong>Telecommunications<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]Mobile service plans can be notoriously complicated, especially pre-paid plans with rules around what charges are in and out of plan for voice calls, text, multi-media services and data allowances. Customers do not always read telco statements or may scan over them, because they are long and or complex.<\/p>\n<p>DDV\u2019s give customers a video-based and personalised synopsis of their telco bill with messaging that connects them to products and service that fit their needs and circumstances.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580721991186{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]<\/p>\n<h2><span style=\"color: #5d8b9b;\"><strong>Utility Companies (Water, Electricity, Gas)<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text]While most households can save water or use less energy, public debate tends to focus on unit cost price inflation rather than conservation. Every utility invoice is, therefore, an opportunity to:<\/p>\n<ul>\n<li>Remind customers of how bills are calculated<\/li>\n<li>Demystify complex pricing structures<\/li>\n<li>Explain complex terminology<\/li>\n<li>Highlight that some costs are Government legislated\/driven<\/li>\n<li>Cast a spotlight household or business consumption patterns and trends, and encourage customers to use less as appropriate<\/li>\n<li>Help utility users recognise that their habits may be a more significant contributor to rising bills than unit cost inflation<\/li>\n<\/ul>\n<p>Watch this prototype DDV for a healthcare insurance policyholder &#8211; around 90 seconds long, the video features a massive amount of highly personalised data and information:<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><strong>Turn up your sound \ud83d\ude42 <\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;.vc_custom_1575613501754_2&#8243;]<\/p>\n<p style=\"text-align: center; height: 250px; padding-top: 18vh; padding-bottom: 18vh;\"><a class=\"vp-a vp-mp4-type\" style=\"color: transparent; padding: 115px;\" title=\"YBH Medical Statement\" href=\"https:\/\/www.iliveit.com.au\/blog\/wp-content\/uploads\/2021\/06\/YBH_Electricity_SAVE_Video_Short_004_FINAL_001_001_-1800x1184_COMPRESSED.mp4\" data-autoplay=\"1\" data-dwrap=\"1\">Click here to view video sample<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1580721885468{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 1rem !important;}&#8221;]<\/p>\n<h2><\/h2>\n<p><strong style=\"color: #5d8b9b;\">Producing and Distributing DDV\u2019s At Scale<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580722189013{padding-top: 2rem !important;padding-right: 2rem !important;padding-bottom: 1rem !important;padding-left: 2rem !important;background-color: #eeeeee !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em><strong>\u201ciLiveIT was designed and developed from scratch to create hyper-personalised customer communication tools dynamically at scale using the information held in your customer data. Once we\u2019ve set up the master template, mapped your customer data and established appropriate business rules, we can compose and send millions of DDV\u2019s in a matter of hours.\u201d<\/strong><\/em><br \/>\nsays Riaan Groenewald, iLiveIT Australia Chief Operating Officer.[\/vc_column_text][vc_column_text]Share DDV\u2019s with customers between or alongside traditional account statement and billing cycles: they don\u2019t replace standard customer communication tools, but they do provide helpful additional context in a most engaging form.<\/p>\n<p>DDV\u2019s are distributed directly to smartphones using MMS or using hyperlinks within traditional emails, text messages and in-app messaging such as via WhatsApp or Messenger.<\/p>\n<p>Ultra-fast one-time pin mechanisms help protect customer data and provide extra security.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1580797189716{padding-top: 9rem !important;padding-bottom: 9rem !important;background-color: #333333 !important;}&#8221; el_class=&#8221;request-info&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"font-size: 35px; text-align: center;\">Request An Assessment<\/h2>\n<h3 style=\"text-align: center; font-size: 22px;\">Contact us for a free consultation or to find out more about iLiveIT\u2019s broad portfolio of<br \/>\nenterprise-class solutions for personalised customer-contact.<\/h3>\n<p>[\/vc_column_text][vc_btn title=&#8221;CLICK HERE TO HAVE US CONTACT YOU&#8221; style=&#8221;flat&#8221; color=&#8221;peacoc&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.iliveit.com.au%2Fcontact.php%23contact-details||target:%20_blank|&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1652346876263{padding-bottom: 9rem !important;background-color: #eeeeee !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1652345840645{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Contact the author<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Riaan Groenewald<\/strong><br \/>\nChief Operating Officer<br \/>\niLiveIt Australia Pty Ltd[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1550063405688{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221; el_id=&#8221;author&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-envelope&#8221; color=&#8221;custom&#8221; align=&#8221;right&#8221; custom_color=&#8221;#333333&#8243; link=&#8221;url:mailto%3Ariaan%40iliveit.com.au||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-linkedin&#8221; color=&#8221;custom&#8221; custom_color=&#8221;#333333&#8243; link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Friaangroenewald%2F||target:%20_blank|&#8221; css=&#8221;.vc_custom_1575528527021{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; el_id=&#8221;preface&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1542116017330{padding-top: 5vh !important;padding-bottom: 5vh !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1549008330732{background-color: #333333 !important;}&#8221;][\/vc_column_text][vc_column_text]In many industries, especially telcos and utilities, it is not uncommon for consumers to blame higher bills on price hikes rather than on the real issue of increasing household usage and consumption. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-templates\/post_nosidebar.php","format":"standard","meta":[],"categories":[19],"tags":[12,27,15,11,28],"_links":{"self":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/985"}],"collection":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":99,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions"}],"predecessor-version":[{"id":1199,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions\/1199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/media\/1120"}],"wp:attachment":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}