[\/vc_column_text][vc_single_image image=”891″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1560144919295{background-color: #333333 !important;}”]
![\"Print](\"https:\/\/www.iliveit.com.au\/blog\/wp-content\/uploads\/2019\/01\/print.jpg\")
Print article<\/span><\/a><\/div>[\/vc_column_text][vc_column_text css=”.vc_custom_1559293320420{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\nMany companies fail to deliver<\/span> the communication experiences that customers like<\/span><\/em>, want<\/em> <\/span>and value<\/span><\/em>.<\/h2>\n[\/vc_column_text][vc_separator color=”custom” accent_color=”#f17300″ css=”.vc_custom_1559293327915{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 1rem !important;padding-bottom: 1rem !important;}”][vc_column_text]To illustrate the point, up to 80% of business-to-consumer emails campaigns are often ignored or deleted. That would not happen if the emails were well received and made customers look forward to the next one.[\/vc_column_text][vc_single_image image=”803″ img_size=”500×265″ alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1580736620638{background-color: #303440 !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n
The implications are clear:<\/strong><\/span><\/h2>\nFIRST,<\/strong><\/span>
\nenterprises must create far more satisfying experiences if they want to improve the return on investment <\/span>they make in customer correspondence.<\/span><\/p>\nSECOND,<\/strong><\/span>
\nenterprises must respond to consumer demand for additional communication channels \u2013 such as text and <\/span>rich media messaging \u2013 and know when and how to move effortlessly and seamlessly between and across <\/span>these extra channels.<\/span><\/p>\nIn our experience, this requires businesses to master the following Five Imperatives For Customer Communication:<\/span><\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296752450{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”820″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298141945{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #1:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300132910{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299732253{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n
Put Customer Data To Work By Creating More Relevant Content<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296781430{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”821″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298269725{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #2:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300211618{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299833859{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n
Fewer Words, More Graphics<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296790596{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”822″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298285973{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #3:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300244635{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299953118{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n
Upgrade To Video-Based Story-Telling<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296798632{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”823″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298321414{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #4:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300261616{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n
Give Customers More Choice<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296807419{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”824″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298348717{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #5:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300277938{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n
Offer Interactive PDF Experiences & Personalised Web Pages<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1580736628023{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header2.jpg?id=728) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559307594030{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”869″ alignment=”center” css=”.vc_custom_1580736939231{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559307938912{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #303440 !important;}”]<\/p>\n
IMPERATIVE #1:<\/strong><\/span><\/h2>\nPut Customer Data To Work By<\/span>
\nCreating More Relevant Content<\/span><\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1560145353114{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/tablet.jpg?id=735) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n
Companies that do not treat their customers as individuals will soon start losing market share to those that do.<\/span><\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Much of the conversation about personalisation centres on moving \u2018leads\u2019 faster and more successfully through the sales funnel. While customer acquisition is an essential strategy for sellers, the more significant opportunity may rest with better leveraging the data generated on existing customers.<\/p>\n
Harvard Business Review contributing editor Amy GalloI<\/span> put it eloquently when she wrote, \u201cdepending on which study you believe, and what industry you\u2019re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one\u201d.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]Data-rich and correspondence-intensive industries like insurance, banking and finance, telecommunications, internet service providers, retail and healthcare have much to gain from leveraging what they know about their customers to improve the relevance and appeal of their correspondence.<\/p>\nThe upside is significant – higher Net Promotor Scores, stronger customer loyalty and increased customer lifetime value.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1559305130028{background-color: #80c8ce !important;}”][vc_column_text]See associated article:<\/em><\/span><\/p>\nThe Rise of Customer Communications Management And Why It Matters.<\/strong><\/em><\/a><\/span><\/h5>\nSynopsis:<\/strong> CCM software and managed services enable enterprises to streamline multiple communication channels into a single, all-in-one platform that conveys personalised offers and content to tens of millions of customers, simply.<\/em><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1559727405756{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner][vc_column_text]<\/p>\nOur Role<\/strong><\/h2>\nThe iLiveIt platform creates a bridge between customer data sets and communication tools, enabling businesses to create and send personalised messages, offers, information, advice and other content at scale. We do this by extracting customer data from multiple sources in our client\u2019s IT systems into a single view of the customer. Guided by predefined business rules, our platform and associated services then create personalised content dynamically at scale and is versatile enough to handle pretty much any digital touchpoint or communication channel.<\/p>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736639914{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header3.jpg?id=736) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”877″ alignment=”center” css=”.vc_custom_1580737017631{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559308185340{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #2:<\/strong><\/span><\/h2>\nFewer Words,<\/span>
\nMore Graphics<\/span><\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1560145417076{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/man.jpg?id=738) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n
Consumers have neither the time nor the inclination to read lengthy text-blocks or work through confusing tables inside account statements attached to emails as PDF\u2019s. <\/span><\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Instead, they want attractive and straightforward \u2018at-a-glance\u2019 infographic presentations of data, information and content.<\/p>\n
Creating visual representations of alpha-numeric information is straightforward when sending the same graphic to all customers. However, creating thousands or even millions of personalised graphics \u2013 optimised for individual customers – is beyond the ability of most enterprises.[\/vc_column_text][vc_single_image image=”953″ img_size=”full” alignment=”center”][vc_row_inner css=”.vc_custom_1559727208607{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner][vc_column_text]<\/p>\n
Our Role<\/strong><\/h2>\nThe iLiveIT platform and associated services can generate personalised infographic elements at scale and deploy them dynamically in a wide range of channels and experiences such as emails, videos, interactive PDF\u2019s and other forms of digital or cellular connectivity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736649108{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header4.jpg?id=740) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”887″ img_size=”medium” alignment=”center” css=”.vc_custom_1580737061933{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559732549330{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #3:<\/strong><\/span><\/h2>\nUpgrade To Video-Based<\/span>
\nStory-Telling<\/span><\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1560145513930{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/phone.jpg?id=742) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n
Consumers love video-based content.<\/span><\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n
Digital Marketing Services provider MySMNII<\/span> says that while only<\/strong><\/span>
\n\u201c20% of visitors read text on your page, 80% will watch a video\u201d.<\/span><\/p>\nForbes reports thatIII<\/span><\/strong><\/span>
\n\u201c95% of consumers retain communicated information through video, while only 10 per cent retain information from reading\u201d.<\/span><\/p>\nHubspot reports thatIV<\/span><\/span><\/strong>
\n\u201cIf video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text.\u201d<\/span><\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1559727265574{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n
Our Role<\/strong><\/h2>\niLiveIt\u2019s video-production technology is optimised for personalisation.<\/strong><\/p>\nWe enable businesses to create thousands of personalised videos dynamically, incorporating scenes, captions, graphics and audio content selected\/composed for individual recipients automatically, based on their customer data.<\/p>\n
This innovative capability opens new possibilities for the use of video in customer correspondence.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1559719457179{background-color: #4a808e !important;}”][vc_column_text]See associated article:<\/em><\/span><\/p>\nYour Guide To Rapid Dynamic Personalised Video-Production (RDVP).<\/span><\/a> <\/strong><\/em><\/span><\/h5>\nSynopsis:<\/strong> The future is not about creating a single video for, say, 10 million customers. Instead, enterprises will make ten million versions of a video \u2013 one for each customer, with personalised content.<\/em><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”padding-top-zero”][vc_column_text css=”.vc_custom_1559720148941{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #d6d9dc !important;}”]For example, imagine that a telco provider discovered during research that its bills and statements are not well received and poorly understood.<\/p>\nIn addition to improving the design of its statements, it decides to create short personalised videos for each customer explaining his or her data, voice, SMS and MMS usage records during the previous billing period.<\/p>\n
By watching these videos, consumers might better understand their personal telco behaviour patterns and what\u2019s driving the numbers in their statements.<\/p>\n
These educational videos \u2013 which can be produced dynamically at scale \u2013 could also incorporate additional segments with messaging for consumers whose phones may be overdue for an upgrade or whose annual contracts are getting close to renewal.<\/p>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736662880{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header5.jpg?id=743) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”910″ img_size=”medium” alignment=”center” css=”.vc_custom_1580737084601{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559720842483{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #4:<\/strong><\/span><\/h2>\nGive Customers<\/span>
\nMore Choice<\/span><\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1560145604530{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/mobile.jpg?id=745) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n
Text messaging is now reportedV<\/span> to be the # 1 use for smartphones.<\/span><\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n
Research indicates that as a communication channel, <\/strong>
\nmessaging outperforms email in terms of:<\/strong><\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”912″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n
the speed with which recipients react to inbound correspondence, and<\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”913″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n
the percent of messages that recipients respond to\/engage with<\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Mobile Marketing WatchVI<\/span>, says that while \u201cno one doubts that email still works\u201d SMS is an awesome channel because \u201ctext messages have an off-the-charts open rate of 98 per cent\u201d. Plenty of other reports support the general view that people read their SMS\u2019s and respond to inbound SMS very quickly.<\/p>\nApps such as WhatsApp, Facebook Messenger, WeChat, Skype, Snapchat, QQ Mobile, Line, Telegram and Apple\u2019s iMessage all deliver messages \u2018Over The Top\u2019 (OTT) via data-networks. This is different from more straightforward SMS, and MMS platforms which use cellular networks.[\/vc_column_text][vc_single_image image=”914″ img_size=”full” alignment=”center”][vc_column_text]More messaging innovation lies ahead.<\/strong><\/p>\n\n- Over the next year or so we can expect to see an expansion of Google\u2019s new Rich Messaging Service (RCS)<\/span> which will bring the rich experience and versatile functionality of OTT messaging to cellular messaging.<\/li>\n
- RCS is Android-only technology, which is partly why Apple developed Business Chat<\/span> which, it promises, will offer consumers \u201ca whole new way to talk to companies\u201d.<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1559723705714{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”2\/3″][vc_column_text]In the meantime, given the popularity and immediacy of SMS, the additional functionality of MMS and emerging solutions like RCS\/Business Chat, enterprises would be wise to consider that:<\/p>\n
\n- Some customer communication tasks can and should migrate from email to SMS\/MMS, or RCS\/Business Chat in the future.<\/li>\n
- Consumers increasingly expect to receive plenty of choice, flexibility and control over their preferred communication channel, including:<\/li>\n
- The ability to switch from one channel to another whenever they wish, such as when going on vacation (and back again afterwards)<\/li>\n
- The ability to select one channel for certain kinds of correspondence (such as email for product news) but another channel for different types of communication (such as SMS notifications for billing or MMS\/RCS for personalised video updates).<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1559722193958{background-color: #8eced3 !important;}”][vc_single_image image=”495″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1580737171731{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}” link=”https:\/\/www.iliveit.com.au\/blog\/size-matters-a-new-era-of-super-compressed-multi-media-documents-and-personalised-videos-has-arrived\/”][vc_column_text css=”.vc_custom_1559723325325{padding: 15px !important;}”]See related article:<\/span><\/p>\nSize Matters<\/strong><\/span> – A new era of super-compressed multi-media documents and personalised videos has arrived<\/span><\/a><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1559727286003{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner][vc_column_text]<\/p>\n
Our Role<\/strong><\/h2>\nThe iLiveIT platform was designed from the ground up as an unified-channel customer communication management platform. We can, therefore, support and enable your efforts to create personalised content and campaigns for SMS and MMS communication at scale.<\/p>\n
Another significant benefit of a multi-channel approach is the ability to set up failover rules and actions. For example, an email bouncing back from a customer \u2013 perhaps because his or her mailbox is full \u2013 can be set up to trigger the automatic composition and delivery of the same content repackaged and restructured for MMS delivery. If the MMS fails, and SMS could be triggered. Similarly, SMS and MMS can be established as failover options if RCS\/Business Chat communications were to fail.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”916″ img_size=”full” alignment=”center” css=”.vc_custom_1580737193138{margin-top: 2rem !important;background-color: #384a57 !important;}”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736673921{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header6.jpg?id=751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”923″ img_size=”medium” alignment=”center” css=”.vc_custom_1580737206682{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559726281084{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #5:<\/strong><\/span><\/h2>\nOffer Interactive Pdf Experiences &<\/span>
\nPersonalised Web Pages<\/span><\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1560145753009{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/pdf.jpg?id=753) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n
Multi-page PDF\u2019s don\u2019t need to be unimaginative, linear documents. <\/span><\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]It is now possible to incorporate a variety of interactive design features that make PDF\u2019s more exciting and user-friendly experiences on smartphones, tablet and computer.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”929″ alignment=”center”][vc_column_text]<\/p>\n
Enable \u2018one-click send-backs\u2019 on return-required documents<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”925″ alignment=”center”][vc_column_text]<\/p>\n
Save customers time and hassle by pre-filling key fields on sign-up \/ data collection forms<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”926″ alignment=”center”][vc_column_text]<\/p>\n
Add compliant electronic signature fields to save customers the hassle of printing, signing, scanning & returning.<\/p>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”931″ alignment=”center”][vc_column_text]<\/p>\n
Add bookmarks and cross-reference tools to help customers navigate longer documents and skip to other pages or sections<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”928″ alignment=”center”][vc_column_text]<\/p>\n
Personalise – change the content to optimise the document for different customers<\/p>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Moreover, the content of most PDF\u2019s can now easily be repurposed to create personalised HTML pages too \u2013 which unlike PDF\u2019S offer the benefits of a responsive environment. So why not go the distance and give the customer what they want \u2013 more choice and better experiences.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1580736683938{background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/background.jpg?id=759) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_row_inner css=”.vc_custom_1559730104716{background-color: rgba(0,0,0,0.53) !important;*background-color: rgb(0,0,0) !important;}”][vc_column_inner][vc_column_text]<\/p>\n
IN SUMMARY<\/strong><\/span><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”80″ accent_color=”#ec5d07″][vc_column_text]Consumer preferences and expectations about the correspondence and communications they receive from <\/span>companies is changing. They\u2019re short on time, don\u2019t want to read blocks of text, enjoy receiving information in graphical or video forms, uninterested in generic content and experimenting with new communication channels.<\/span><\/p>\nTo thrive in this environment, enterprises need to change the way they communicate, correspond and notify customers at different stages in the customer journey. In our experience, mastering these Five Imperatives For Customer Communication Management is an excellent place to start.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/5″][vc_single_image image=”941″ alignment=”center”][vc_column_text css=”.vc_custom_1559298141945{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\nIMPERATIVE #1:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300132910{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299732253{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n
Put Customer Data To Work By Creating More Relevant Content<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”942″ alignment=”center”][vc_column_text css=”.vc_custom_1559298269725{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #2:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300211618{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299833859{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n
Fewer Words, More Graphics<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”943″ alignment=”center”][vc_column_text css=”.vc_custom_1559298285973{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #3:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300244635{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299953118{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n
Upgrade To Video-Based Story-Telling<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”944″ alignment=”center”][vc_column_text css=”.vc_custom_1559298321414{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #4:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300261616{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n
Give Customers More Choice<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”945″ alignment=”center”][vc_column_text css=”.vc_custom_1559298348717{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
IMPERATIVE #5:<\/strong><\/p>\n[\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300277938{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n
Offer Interactive PDF Experiences & Personalised Web Pages<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text](I)<\/span><\/strong> https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers<\/a>
\n(II)<\/span><\/strong> https:\/\/mysmn.com\/28-fun-facts-about-digital-marketing\/<\/a>
\n(III)<\/span><\/strong> https:\/\/www.forbes.com\/sites\/williamcraig\/2018\/04\/24\/the-growth-of-video-marketing-and-why-your-business-needs-it\/#44dcd50e7c2d<\/a>
\n(IV)<\/strong><\/span> https:\/\/www.hubspot.com\/marketing-statistics<\/a>
\n(V)<\/strong><\/span> https:\/\/www.marketingcharts.com\/customer-centric-79000<\/a>
\n(VI)<\/strong><\/span> https:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1542352227353{padding-top: 9rem !important;padding-bottom: 9rem !important;background-color: #333333 !important;}” el_class=”request-info”][vc_column][vc_column_text]<\/p>\nRequest More Information On<\/h2>\nWhat The World\u2019s Smartest CCM Platform Could Do For Your Business<\/h3>\n
[\/vc_column_text][vc_separator color=”custom” el_width=”50″ accent_color=”#5d8b9c” el_class=”blue-line”][vc_column_text]<\/p>\n
We are happy to provide some examples and answer your questions.<\/p>\n
[\/vc_column_text][vc_btn title=”CLICK HERE TO HAVE US CONTACT YOU” style=”flat” color=”peacoc” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.iliveit.com.au%2Fcontact.php%23contact-details||target:%20_blank|”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1550063291629{padding-top: 9rem !important;background-color: #eeeeee !important;}”][vc_column][vc_column_text]<\/p>\n
Contact the authors<\/h3>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1550485513874{padding-bottom: 9rem !important;background-color: #eeeeee !important;}” el_id=”authors”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″ el_id=”writer”][vc_column_text css=”.vc_custom_1550063034346{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
Riaan Groenewald<\/strong>
\nChief Operating Officer
\niLiveIt Australia Pty Ltd<\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1550063405688{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” el_id=”author”][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-envelope” color=”custom” align=”right” custom_color=”#333333″ link=”url:mailto%3Ariaan%40iliveit.com.au||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-linkedin” color=”custom” custom_color=”#333333″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Friaangroenewald%2F||target:%20_blank|” css=”.vc_custom_1580737360383{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″ el_id=”writer”][vc_column_text css=”.vc_custom_1550063043077{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n
Tim Eldridge<\/strong>
\nChief Marketing Officer
\niLiveIt Australia Pty Ltd<\/p>\n[\/vc_column_text][vc_row_inner css=”.vc_custom_1550063411443{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” el_id=”author”][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-envelope” color=”custom” align=”right” custom_color=”#333333″ link=”url:mailto%3Atim%40iliveit.com.au||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-linkedin” color=”custom” custom_color=”#333333″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftimeldridge%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row full_width=”stretch_row_content” full_height=”yes” css=”.vc_custom_1580736575403{background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header.jpg?id=725) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_column width=”1\/6″ css=”.vc_custom_1559292908805{padding-top: 15rem !important;}”][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559295821346{padding-top: 15rem !important;}”][vc_column_text css=”.vc_custom_1559292217462{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”] GIVE US WHAT WE WANT [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#f17300″ css=”.vc_custom_1559292130530{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px […]<\/p>\n","protected":false},"author":1,"featured_media":935,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post_nosidebar.php","format":"standard","meta":[],"categories":[10,1],"tags":[6,12,15,11],"_links":{"self":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/773"}],"collection":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":143,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":1170,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions\/1170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/media\/935"}],"wp:attachment":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
FIRST,<\/strong><\/span> SECOND,<\/strong><\/span> In our experience, this requires businesses to master the following Five Imperatives For Customer Communication:<\/span><\/p>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296752450{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”820″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298141945{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #1:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300132910{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299732253{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n Put Customer Data To Work By Creating More Relevant Content<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296781430{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”821″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298269725{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #2:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300211618{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299833859{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n Fewer Words, More Graphics<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296790596{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”822″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298285973{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #3:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300244635{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299953118{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n Upgrade To Video-Based Story-Telling<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296798632{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”823″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298321414{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #4:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300261616{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n Give Customers More Choice<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″ css=”.vc_custom_1559296807419{margin-right: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”824″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1559298348717{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #5:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300277938{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n Offer Interactive PDF Experiences & Personalised Web Pages<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1580736628023{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header2.jpg?id=728) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559307594030{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”869″ alignment=”center” css=”.vc_custom_1580736939231{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559307938912{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #303440 !important;}”]<\/p>\n Put Customer Data To Work By<\/span> [\/vc_column_text][vc_row_inner css=”.vc_custom_1560145353114{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/tablet.jpg?id=735) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Much of the conversation about personalisation centres on moving \u2018leads\u2019 faster and more successfully through the sales funnel. While customer acquisition is an essential strategy for sellers, the more significant opportunity may rest with better leveraging the data generated on existing customers.<\/p>\n Harvard Business Review contributing editor Amy GalloI<\/span> put it eloquently when she wrote, \u201cdepending on which study you believe, and what industry you\u2019re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one\u201d.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]Data-rich and correspondence-intensive industries like insurance, banking and finance, telecommunications, internet service providers, retail and healthcare have much to gain from leveraging what they know about their customers to improve the relevance and appeal of their correspondence.<\/p>\n The upside is significant – higher Net Promotor Scores, stronger customer loyalty and increased customer lifetime value.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1559305130028{background-color: #80c8ce !important;}”][vc_column_text]See associated article:<\/em><\/span><\/p>\n Synopsis:<\/strong> CCM software and managed services enable enterprises to streamline multiple communication channels into a single, all-in-one platform that conveys personalised offers and content to tens of millions of customers, simply.<\/em><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1559727405756{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner][vc_column_text]<\/p>\n The iLiveIt platform creates a bridge between customer data sets and communication tools, enabling businesses to create and send personalised messages, offers, information, advice and other content at scale. We do this by extracting customer data from multiple sources in our client\u2019s IT systems into a single view of the customer. Guided by predefined business rules, our platform and associated services then create personalised content dynamically at scale and is versatile enough to handle pretty much any digital touchpoint or communication channel.<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736639914{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header3.jpg?id=736) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”877″ alignment=”center” css=”.vc_custom_1580737017631{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559308185340{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n Fewer Words,<\/span> [\/vc_column_text][vc_row_inner css=”.vc_custom_1560145417076{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/man.jpg?id=738) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Instead, they want attractive and straightforward \u2018at-a-glance\u2019 infographic presentations of data, information and content.<\/p>\n Creating visual representations of alpha-numeric information is straightforward when sending the same graphic to all customers. However, creating thousands or even millions of personalised graphics \u2013 optimised for individual customers – is beyond the ability of most enterprises.[\/vc_column_text][vc_single_image image=”953″ img_size=”full” alignment=”center”][vc_row_inner css=”.vc_custom_1559727208607{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner][vc_column_text]<\/p>\n The iLiveIT platform and associated services can generate personalised infographic elements at scale and deploy them dynamically in a wide range of channels and experiences such as emails, videos, interactive PDF\u2019s and other forms of digital or cellular connectivity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736649108{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header4.jpg?id=740) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”887″ img_size=”medium” alignment=”center” css=”.vc_custom_1580737061933{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559732549330{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n Upgrade To Video-Based<\/span> [\/vc_column_text][vc_row_inner css=”.vc_custom_1560145513930{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/phone.jpg?id=742) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n Digital Marketing Services provider MySMNII<\/span> says that while only<\/strong><\/span> Forbes reports thatIII<\/span><\/strong><\/span> Hubspot reports thatIV<\/span><\/span><\/strong> [\/vc_column_text][vc_row_inner css=”.vc_custom_1559727265574{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n iLiveIt\u2019s video-production technology is optimised for personalisation.<\/strong><\/p>\n We enable businesses to create thousands of personalised videos dynamically, incorporating scenes, captions, graphics and audio content selected\/composed for individual recipients automatically, based on their customer data.<\/p>\n This innovative capability opens new possibilities for the use of video in customer correspondence.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1559719457179{background-color: #4a808e !important;}”][vc_column_text]See associated article:<\/em><\/span><\/p>\n Synopsis:<\/strong> The future is not about creating a single video for, say, 10 million customers. Instead, enterprises will make ten million versions of a video \u2013 one for each customer, with personalised content.<\/em><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”padding-top-zero”][vc_column_text css=”.vc_custom_1559720148941{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #d6d9dc !important;}”]For example, imagine that a telco provider discovered during research that its bills and statements are not well received and poorly understood.<\/p>\n In addition to improving the design of its statements, it decides to create short personalised videos for each customer explaining his or her data, voice, SMS and MMS usage records during the previous billing period.<\/p>\n By watching these videos, consumers might better understand their personal telco behaviour patterns and what\u2019s driving the numbers in their statements.<\/p>\n These educational videos \u2013 which can be produced dynamically at scale \u2013 could also incorporate additional segments with messaging for consumers whose phones may be overdue for an upgrade or whose annual contracts are getting close to renewal.<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736662880{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header5.jpg?id=743) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”910″ img_size=”medium” alignment=”center” css=”.vc_custom_1580737084601{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559720842483{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n Give Customers<\/span> [\/vc_column_text][vc_row_inner css=”.vc_custom_1560145604530{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/mobile.jpg?id=745) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n Research indicates that as a communication channel, <\/strong> [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”912″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n the speed with which recipients react to inbound correspondence, and<\/strong><\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”913″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n the percent of messages that recipients respond to\/engage with<\/strong><\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Mobile Marketing WatchVI<\/span>, says that while \u201cno one doubts that email still works\u201d SMS is an awesome channel because \u201ctext messages have an off-the-charts open rate of 98 per cent\u201d. Plenty of other reports support the general view that people read their SMS\u2019s and respond to inbound SMS very quickly.<\/p>\n Apps such as WhatsApp, Facebook Messenger, WeChat, Skype, Snapchat, QQ Mobile, Line, Telegram and Apple\u2019s iMessage all deliver messages \u2018Over The Top\u2019 (OTT) via data-networks. This is different from more straightforward SMS, and MMS platforms which use cellular networks.[\/vc_column_text][vc_single_image image=”914″ img_size=”full” alignment=”center”][vc_column_text]More messaging innovation lies ahead.<\/strong><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1559723705714{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”2\/3″][vc_column_text]In the meantime, given the popularity and immediacy of SMS, the additional functionality of MMS and emerging solutions like RCS\/Business Chat, enterprises would be wise to consider that:<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1559722193958{background-color: #8eced3 !important;}”][vc_single_image image=”495″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” css=”.vc_custom_1580737171731{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}” link=”https:\/\/www.iliveit.com.au\/blog\/size-matters-a-new-era-of-super-compressed-multi-media-documents-and-personalised-videos-has-arrived\/”][vc_column_text css=”.vc_custom_1559723325325{padding: 15px !important;}”]See related article:<\/span><\/p>\n Size Matters<\/strong><\/span> – A new era of super-compressed multi-media documents and personalised videos has arrived<\/span><\/a><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1559727286003{margin-bottom: 2rem !important;background-color: #d6d9dc !important;}”][vc_column_inner][vc_column_text]<\/p>\n The iLiveIT platform was designed from the ground up as an unified-channel customer communication management platform. We can, therefore, support and enable your efforts to create personalised content and campaigns for SMS and MMS communication at scale.<\/p>\n Another significant benefit of a multi-channel approach is the ability to set up failover rules and actions. For example, an email bouncing back from a customer \u2013 perhaps because his or her mailbox is full \u2013 can be set up to trigger the automatic composition and delivery of the same content repackaged and restructured for MMS delivery. If the MMS fails, and SMS could be triggered. Similarly, SMS and MMS can be established as failover options if RCS\/Business Chat communications were to fail.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”916″ img_size=”full” alignment=”center” css=”.vc_custom_1580737193138{margin-top: 2rem !important;background-color: #384a57 !important;}”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_id=”give-us-top” css=”.vc_custom_1580736673921{padding-top: 6rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header6.jpg?id=751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559308359320{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;background-color: #303440 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_single_image image=”923″ img_size=”medium” alignment=”center” css=”.vc_custom_1580737206682{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559726281084{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n Offer Interactive Pdf Experiences &<\/span> [\/vc_column_text][vc_row_inner css=”.vc_custom_1560145753009{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 3rem !important;padding-bottom: 3rem !important;background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/pdf.jpg?id=753) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]It is now possible to incorporate a variety of interactive design features that make PDF\u2019s more exciting and user-friendly experiences on smartphones, tablet and computer.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”929″ alignment=”center”][vc_column_text]<\/p>\n Enable \u2018one-click send-backs\u2019 on return-required documents<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”925″ alignment=”center”][vc_column_text]<\/p>\n Save customers time and hassle by pre-filling key fields on sign-up \/ data collection forms<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”926″ alignment=”center”][vc_column_text]<\/p>\n Add compliant electronic signature fields to save customers the hassle of printing, signing, scanning & returning.<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”931″ alignment=”center”][vc_column_text]<\/p>\n Add bookmarks and cross-reference tools to help customers navigate longer documents and skip to other pages or sections<\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”928″ alignment=”center”][vc_column_text]<\/p>\n Personalise – change the content to optimise the document for different customers<\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Moreover, the content of most PDF\u2019s can now easily be repurposed to create personalised HTML pages too \u2013 which unlike PDF\u2019S offer the benefits of a responsive environment. So why not go the distance and give the customer what they want \u2013 more choice and better experiences.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1580736683938{background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/background.jpg?id=759) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_row_inner css=”.vc_custom_1559730104716{background-color: rgba(0,0,0,0.53) !important;*background-color: rgb(0,0,0) !important;}”][vc_column_inner][vc_column_text]<\/p>\n IN SUMMARY<\/strong><\/span><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”80″ accent_color=”#ec5d07″][vc_column_text]Consumer preferences and expectations about the correspondence and communications they receive from <\/span>companies is changing. They\u2019re short on time, don\u2019t want to read blocks of text, enjoy receiving information in graphical or video forms, uninterested in generic content and experimenting with new communication channels.<\/span><\/p>\n To thrive in this environment, enterprises need to change the way they communicate, correspond and notify customers at different stages in the customer journey. In our experience, mastering these Five Imperatives For Customer Communication Management is an excellent place to start.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/5″][vc_single_image image=”941″ alignment=”center”][vc_column_text css=”.vc_custom_1559298141945{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #1:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300132910{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299732253{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n Put Customer Data To Work By Creating More Relevant Content<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”942″ alignment=”center”][vc_column_text css=”.vc_custom_1559298269725{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #2:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300211618{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299833859{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n Fewer Words, More Graphics<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”943″ alignment=”center”][vc_column_text css=”.vc_custom_1559298285973{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #3:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300244635{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1559299953118{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”]<\/p>\n Upgrade To Video-Based Story-Telling<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”944″ alignment=”center”][vc_column_text css=”.vc_custom_1559298321414{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #4:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300261616{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n Give Customers More Choice<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”945″ alignment=”center”][vc_column_text css=”.vc_custom_1559298348717{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n IMPERATIVE #5:<\/strong><\/p>\n [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#ec5d07″ css=”.vc_custom_1559300277938{margin-top: 0px !important;margin-bottom: 1rem !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]<\/p>\n Offer Interactive PDF Experiences & Personalised Web Pages<\/span><\/p>\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text](I)<\/span><\/strong> https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers<\/a> [\/vc_column_text][vc_separator color=”custom” el_width=”50″ accent_color=”#5d8b9c” el_class=”blue-line”][vc_column_text]<\/p>\n We are happy to provide some examples and answer your questions.<\/p>\n [\/vc_column_text][vc_btn title=”CLICK HERE TO HAVE US CONTACT YOU” style=”flat” color=”peacoc” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.iliveit.com.au%2Fcontact.php%23contact-details||target:%20_blank|”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1550063291629{padding-top: 9rem !important;background-color: #eeeeee !important;}”][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1550485513874{padding-bottom: 9rem !important;background-color: #eeeeee !important;}” el_id=”authors”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/4″ el_id=”writer”][vc_column_text css=”.vc_custom_1550063034346{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n Riaan Groenewald<\/strong> [\/vc_column_text][vc_row_inner css=”.vc_custom_1550063405688{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” el_id=”author”][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-envelope” color=”custom” align=”right” custom_color=”#333333″ link=”url:mailto%3Ariaan%40iliveit.com.au||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-linkedin” color=”custom” custom_color=”#333333″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Friaangroenewald%2F||target:%20_blank|” css=”.vc_custom_1580737360383{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″ el_id=”writer”][vc_column_text css=”.vc_custom_1550063043077{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]<\/p>\n Tim Eldridge<\/strong> [\/vc_column_text][vc_row_inner css=”.vc_custom_1550063411443{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” el_id=”author”][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-envelope” color=”custom” align=”right” custom_color=”#333333″ link=”url:mailto%3Atim%40iliveit.com.au||target:%20_blank|”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_icon icon_fontawesome=”fa fa-linkedin” color=”custom” custom_color=”#333333″ link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftimeldridge%2F||target:%20_blank|”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row full_width=”stretch_row_content” full_height=”yes” css=”.vc_custom_1580736575403{background-image: url(https:\/\/www.iliveit.co.za\/blog\/wp-content\/uploads\/2019\/06\/header.jpg?id=725) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”give-us-top”][vc_column width=”1\/6″ css=”.vc_custom_1559292908805{padding-top: 15rem !important;}”][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1559295821346{padding-top: 15rem !important;}”][vc_column_text css=”.vc_custom_1559292217462{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”] GIVE US WHAT WE WANT [\/vc_column_text][vc_separator color=”custom” el_width=”60″ accent_color=”#f17300″ css=”.vc_custom_1559292130530{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px […]<\/p>\n","protected":false},"author":1,"featured_media":935,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post_nosidebar.php","format":"standard","meta":[],"categories":[10,1],"tags":[6,12,15,11],"_links":{"self":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/773"}],"collection":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":143,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":1170,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/posts\/773\/revisions\/1170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/media\/935"}],"wp:attachment":[{"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iliveit.com.au\/blog\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nenterprises must create far more satisfying experiences if they want to improve the return on investment <\/span>they make in customer correspondence.<\/span><\/p>\n
\nenterprises must respond to consumer demand for additional communication channels \u2013 such as text and <\/span>rich media messaging \u2013 and know when and how to move effortlessly and seamlessly between and across <\/span>these extra channels.<\/span><\/p>\nIMPERATIVE #1:<\/strong><\/span><\/h2>\n
\nCreating More Relevant Content<\/span><\/p>\nCompanies that do not treat their customers as individuals will soon start losing market share to those that do.<\/span><\/strong><\/h4>\n
The Rise of Customer Communications Management And Why It Matters.<\/strong><\/em><\/a><\/span><\/h5>\n
Our Role<\/strong><\/h2>\n
IMPERATIVE #2:<\/strong><\/span><\/h2>\n
\nMore Graphics<\/span><\/p>\nConsumers have neither the time nor the inclination to read lengthy text-blocks or work through confusing tables inside account statements attached to emails as PDF\u2019s. <\/span><\/strong><\/h4>\n
Our Role<\/strong><\/h2>\n
IMPERATIVE #3:<\/strong><\/span><\/h2>\n
\nStory-Telling<\/span><\/p>\nConsumers love video-based content.<\/span><\/strong><\/h4>\n
\n\u201c20% of visitors read text on your page, 80% will watch a video\u201d.<\/span><\/p>\n
\n\u201c95% of consumers retain communicated information through video, while only 10 per cent retain information from reading\u201d.<\/span><\/p>\n
\n\u201cIf video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text.\u201d<\/span><\/p>\nOur Role<\/strong><\/h2>\n
Your Guide To Rapid Dynamic Personalised Video-Production (RDVP).<\/span><\/a> <\/strong><\/em><\/span><\/h5>\n
IMPERATIVE #4:<\/strong><\/span><\/h2>\n
\nMore Choice<\/span><\/p>\nText messaging is now reportedV<\/span> to be the # 1 use for smartphones.<\/span><\/strong><\/h4>\n
\nmessaging outperforms email in terms of:<\/strong><\/p>\n\n
\n
Our Role<\/strong><\/h2>\n
IMPERATIVE #5:<\/strong><\/span><\/h2>\n
\nPersonalised Web Pages<\/span><\/p>\nMulti-page PDF\u2019s don\u2019t need to be unimaginative, linear documents. <\/span><\/strong><\/h4>\n
\n(II)<\/span><\/strong> https:\/\/mysmn.com\/28-fun-facts-about-digital-marketing\/<\/a>
\n(III)<\/span><\/strong> https:\/\/www.forbes.com\/sites\/williamcraig\/2018\/04\/24\/the-growth-of-video-marketing-and-why-your-business-needs-it\/#44dcd50e7c2d<\/a>
\n(IV)<\/strong><\/span> https:\/\/www.hubspot.com\/marketing-statistics<\/a>
\n(V)<\/strong><\/span> https:\/\/www.marketingcharts.com\/customer-centric-79000<\/a>
\n(VI)<\/strong><\/span> https:\/\/mobilemarketingwatch.com\/sms-marketing-wallops-email-with-98-open-rate-and-only-1-spam-43866\/<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1542352227353{padding-top: 9rem !important;padding-bottom: 9rem !important;background-color: #333333 !important;}” el_class=”request-info”][vc_column][vc_column_text]<\/p>\nRequest More Information On<\/h2>\n
What The World\u2019s Smartest CCM Platform Could Do For Your Business<\/h3>\n
Contact the authors<\/h3>\n
\nChief Operating Officer
\niLiveIt Australia Pty Ltd<\/p>\n
\nChief Marketing Officer
\niLiveIt Australia Pty Ltd<\/p>\n